MMP (USA) is pleased to announce that IDInteract, a SaaS provider of Behavioral Demand Marketing Software, has been selected to appear on 21st Century Television, an award winning international television series. This feature story will focus on the transition of brands from Supply Based Marketing to Demand Based Marketing that drives greater customer conversions using patented market “Demand Signals.”
Boca Raton, FL -- (SBWIRE) -- 12/20/2013 -- Demand signals are the patterns of online behavior of groups and individuals in the form of “digital body language.” Knowing digital body language means that you know what consumers actually want, expect, and need in real time. It is the difference between finding a needle in a haystack or starting your campaign with a full stack of needles.
Through IDInteract’s Demand Exchange™ platform, brands can find what consumers are most likely to purchase and determine how much they are likely to spend. The Demand Exchange is used for gathering intelligence on competitors, prospecting, marketing campaigns, and B2B uses.
Matthew Standish, Founder, CEO & Architect of IDInteract, will share his companies unique solutions to help brands fully leverage their marketing strategies. “After years developing IT platforms that solve business problems, I consistently heard about the wonders of “Big Data”. Yet, I struggle to find any value in it using the tools that were available to me,” said Standish. “Enterprise marketers wax philosophical about the potential of big data to positively influence costumer lifetime value, loyalty and customer retention but they fail to understand the economics of how to influence the demand curve. Instead, they rely on pushing supply via channels like email and paid search results..” Our Demand based Marketing approach continues to out-innovate large public software companies that need 18-36 month development cycles using existing legacy-based platforms.”
“IDInteract is providing brands with an effective and creative means of utilizing Big Data to translate into dollars and customers” stated JL Haber, Vice President of Programming for 21st Century Television. “We are very pleased to feature them on our program.”
IDInteract, Inc. enables enterprise digital marketers to proactively identify and convert market demand into revenue with an easy?to?use software-as?a?service platform called Demand Exchange™. Their solution abstracts and analyzes raw consumer data from multiple sources, and consolidates that information into individual, group, event, and community “Personas,” indicating real?time consumer demand for brands, products and services. Using these demand signals, Demand Exchange recommends and automates interaction with the most qualified prospects while continually measuring business results and return-on?investment.
For more information, visit www.idinteract.com, follow on Twitter and Like on Facebook.
About 21st Century Television
21st Century Television is an award winning business show that is independently produced by MMP (USA), Inc. The show provides its business viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5000 companies participating on over 500 shows, 21st Century Television continues to be the premier and targeted outlet for the latest business stories. 21st Century Television airs on cable networks that reach over 100 million viewers worldwide. For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.tvbusinessnews.com
Distributed by 21st Century Television