Varying color schemes and exciting patterns entice youth market
San Francisco, CA -- (SBWIRE) -- 01/29/2013 -- The new style of contemporary ethnic where that is coming out of India is a stylish mix of Indo-western that has many in the fashion industry abuzz. The look is now gaining popularity amongst those in the Indian youth demographic. The styles are varying in their execution of the grand-style scheme, but the wear is dominating the retail scene in recent years.
“There is a rise in demand for apparels in ethnic wear category because of the modesty and comfort advantages it provides. The fabrics used in this kind of clothing are ideal for the climatic conditions of India,” explains Mr. Siddharth Bindra, MD, BIBA in a tête-à-tête with fibre2fashion.
“Nowadays, people prefer to dress according to different occasions, so dressing is no more restricted to just shirts, trousers or suits. We have ethnic formal, casual and occasion wear and there is a good percentage of consumption in each and every sub category,” he adds.
“These sub categories cater to various kinds of requirements, for example formal and casual can be worn both at work and home and the heavier ones at occasions like festivals and weddings,” says Mr. Bindra.
The Indian designer Ritu Kumar feels that there are amazing demand spikes in the wear because the look pits new color schemes with dramatic clothing shape designs. “Our country has always maintained a parallel wardrobe of its classics because they are more colourful, in sync with the climatic and cultural conditions of the traditional Indian society, and definitely more flattering to the Indian figures as compared to western outfits,” she reasons.
According to designer Manish Arora, the demand for ethnic wear in India has certainly increased. “The reason for the rising demand is because it is elegant and stylish and also there are many designers who are doing great work in ethnic collections these days,” he opines.
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