A platform that delivers messages and notifications to a small or big groups of people using locations and visual intelligence is termed as mass notification system (or MNS). Mass notification systems are generally implemented to notify people about both emergency and non-emergency situations to improve safety and security. Customarily, these systems provide oneway communication through texts, emails, and other modes. A range of services provided by mass notification systems include extensive threat response, low response time, staff protection, and regulatory compliance. There are several drivers, restraints and opportunities influencing the growth of the market. The key factor driving this market is growing awareness about public safety and security. Additionally, increasing adoption of mobile devices, and government regulations and compliance are accelerating the growth of this market. However, lack of awareness about the advantages of the mass notification solutions has hindered the growth of the market to a great extent. On the other hand, features such as information technology alerting, network centric emergency, and emergency response software would create numerous growth opportunities for the market.