Bethesda, MD -- (SBWIRE) -- 12/05/2012 -- In a newly-released article, Solutions Reservoir™, a marketing consultancy for high-tech industries, describes the rationale and circumstances under which marketing management should take advantage of contracted, interim marketing support. The article, Marketing’s Arsenal in Reserve – Contracted, Interim Marketing, uses a number of examples to outline the case for interim marketing support. It concludes that such support has a place in a marketing department’s toolkit and budget, just as there is with external public relations and other marketing support functions.

While recognizing that constraints on marketing departments will leave some important tasks unaddressed, the article argues that the cost of this inaction should be weighed against the gain and cost of harnessing interim marketing support. It states that interim support personnel can bring a high degree of focus to the specific task(s) at hand and that interim support cost is comparable to that for in-house staff.

Looking beyond interim support solely to address workload peaks, the article outlines a number of situations where interim support can be applied as a tool of management. For example, the flexibility offered to experiment with or to define positions before hiring commitments are made.

In reaching its conclusion that drawing upon interim marketing support should be a routine action of marketing management, the article notes that even after any specific contract period, these relationships continue to add value through ongoing sharing of information, insights and personal networks.

Commenting on the use of interim marketing support, Solutions Reservoir principal Darrell Tanno noted, “Harnessed as virtual marketing staff, interim personnel add tremendous value and marketing organizations that don’t draw upon this resource are overlooking a major asset at their disposal”.

Marketing’s Arsenal in Reserve – Contracted, Interim Marketing is available via the Solutions Reservoir website..

About Solutions Reservoir™
Solutions Reservoir LLC homepage. is based in Bethesda, MD and provides interim marketing support in high-tech with specialization in the data center, data/telecom, cloud/IT and wireless/RF/satellite industries. Blending deep marketing and technical skills, it provides strategic and tactical interim marketing support with strength in product management and product/solutions marketing, and content creation to bolster its clients’ standing as recognize experts in their markets. Organizations lacking the blocks of time necessary to complete critical marketing projects, can draw upon Solutions Reservoir’s skilled and productive marketing expertise to come in as virtual marketing staff, complete the task, and move on.

For more information please email info@solutionsreservoir.com or call 202-640-3932.