Market Chain and Frito-Lay team up to create care-packages for those serving abroad
San Francisco, CA -- (SBWIRE) -- 01/22/2013 -- The Lubbock shoppers and United Supermarkets will be teaming up in order to donate beef jerky to the troops overseas.
The beef jerky drive is a co-oped effort by the supermarket chain and Fio-Lay. United’s Lubbock stores, which include the Amigos and Market Street locations, will be hosting the drop-off locations on Saturday. Stored in Littlefield, Levelland, Brownfield, and Lamesa will be offering drop-off locations as well.
The cooperative effort marks the second year that the companies will be working side-by-side. It is also the first that will see all the united stores participating.
The drive will collected close to $40,000 of beef jerky last year. Lubbock stores contributed nearly $23,000 of the total of jerky raised, according to the United Supermarkets director, Eddie Owens.
“I think it goes without saying we should do everything within our power to support our troops,” Owens said. “This is a very little thing we can do, both for our customers and our stores.”
Those interested in helping can donate at Frito-Lay tables inside the stores. United is set to drop its prices of Matador beef jerky by 20% as well as provide a coupon that will drop the total price by 40%, in an effort to spur the effort.
Frito-Lay previously collected beef jerky from United stores in Plainview, Post, and Dumas. The Slanton store operations manager noted that the drive went well.
“It is for our troops; you have to support our troops,” Stice said. “They’re risking their lives for us.”
At the same location, Drew Clark, district sales leader, agreed the drive was a success. Clark added that the level of support in small towns is amazing.
“It is wonderful to see how people are willing to give back to our soldiers,” Clark said. “It feels great; I feel honored to be able to do this.”
“I think we need to take care of the country by taking care of the people who take care of us,” said Nancy Lopez, service manager for the Plainview United.
Lopez noted that her uncle served, and he appreciated the packages he received from home while serving abroad.
“There are some things they can’t get over there,” she said, “and they miss it.”
About Golden Valley Natural
Golden Valley Natural (http://goldenvalleynatural.com/) provides customers with quality, affordable, and natural products. Learn about the quality products like beef, buffalo, and turkey jerky, as well as fruit stix and gluten-free alternatives offered by Golden Valley Natural at their website http://www.goldenvalleynatural.com.
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