Kenneth Chiaji Appeals for Funding Support via Indiegogo to Launch DIVABAG™ Handbag Fashion-Line.
Nairobi, Kenya -- (SBWIRE) -- 09/04/2013 -- DIVABAG™ aims to create highly distinctive, branded handbags with impeccable quality, but with price points which are affordable to the average person.
Born over three decades ago in Nairobi - Kenya, Kenneth Chiaji grew up in a conservative mid-level Christian family. His fashion sense became apparent during his juvenile years when he would often modify his inexpensive threads in a bid to look stylish and keep pace with evolving fashion trends.
A fashion student by night in the comfort and confines of his rented apartment and an employee by day, Kenneth teamed up with his coworkers (Betsy Kendi and Danish Wajero) and incorporated KAYWORTHS INTERNATIONAL LIMITED which began operations in early 2011 as a private-equity fashion company. Kenneth’s debut into the fashion industry was largely inspired by an inborn passion and love for fashion coupled with inventive design skills nurtured progressively over the years.
For countless decades, the fashion industry has put emphasis on clothing as the principal item on the fashion runway. However, at KAYWORTHS fashion goes beyond clothing and that is where the DIVABAG™ Handbag brand comes in!
DIVABAG™ seeks to Re-define Handbag Fashion by placing this forgotten yet very useful item back into its rightful place on the red carpet. We aim to create highly distinctive, branded handbags with impeccable quality, but with price points which are affordable to the average person... the kind of product that is only currently available at the very high-end of the market to very few consumers!
The initial funding goal for this project is to raise US$ 17,850 out of which approximately $ 10,500 goes towards the Premiere Launch event and $7,350 for the first Production Run of DIVABAG™ Designer Handbags.
KAYWORTHS has also developed a trendy Handbag-Magazine which showcases numerous DIVABAG™ handbag styles.
This campaign will receive all funds raised even if it does not reach its goal. Funding duration: August 25, 2013 - October 09, 2013 (11:59pm PT).
Indiegogo Page: http://bit.ly/15rvX3t
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