Keeping Up with the Christmas Demand

With online retail set to soar this Christmas there is an incredible amount of strain being placed on the entire industry to dispatch and deliver customers goods on time.

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Stourbridge, Worcestershire -- (SBWIRE) -- 12/23/2013 -- In fact some companies often buckle under this kind of increased strain. It is estimated that this Christmas will see online sales out doing in store sales which could dramatically stretch the resources of both online retailers as well as delivery agents. December 2nd was predicted to be the busiest online shopping day but orders are showing very little signs of slowing down any time soon. So with all the increased orders, what measures are online retailers are taking to ensure that they can keep up with demand. We spoke to newly established online retailer PRIMUS to find out how they are preparing.

PRIMUS - prepared and ready to deliver
PRIMUS are a relatively new online homewares retailer based in the Black Country who have set their peg at competing with some of the biggest online retailers in the home and garden sector. We asked Sales & Marketing Manager Vicky Tomline how PRIMUS are managing with such an increase in product demand in the lead up to Christmas. "It's simple really, we have ensured that we have the stock in place to satisfy our predicted December sales but more importantly we have the capacity to deal with the increase in orders." Vicky went on to explain "we have a fantastic recruitment team who have ensured we have the staff in place to deal with processing all orders in a fast and effective way." It would seem that PRIMUS have a well organised Operations team in place to manage the Christmas rush with ease.

With December set to see online sales break £10 billion and to account for the largest share of retail on record, it is no wonder that companies such as PRIMUS are ensuring that they plan their operations to be as well organised as possible.

Reliable services & products you can count on
The PRIMUS Sales & Marketing Manager explained "we work closely with some of the country's best courier services so that we can guarantee to deliver on time and before Christmas." PRIMUS even offer the flexible DPD Predict Service which Vicky explained gives consumers far more flexibility and freedom when it comes to parcel deliveries. As long as we have an email address or mobile number then customers will receive an alert from DPD notifying them of their delivery with an option to change it to a more suitable date if it is not suitable."

PRIMUS offers an ideal place for Christmas shopping and not just because they can cope with increased demand. PRIMUS stock a variety of big branded products that you'll love and even some great value brands that you may not have heard of. Visit today if you're looking to do your online Christmas shopping with a company you can count on. PRIMUS's focus on providing outstanding customer service levels sets them apart from other online retailers.