Market Research Reports, Inc.

Korea's O2O Market Report - O2O BZ Model and Success Factors of Social Commerce, Gift Card, Coupon and Membership Point

This report defines O2O as “the business attracting users of mobile and online network into the offline stores based on common platforms whose effects on customer attraction can be evaluated reasonably.

 

Lewes, DE -- (SBWIRE) -- 05/24/2013 -- Generally, O2O is known as the acronym for online-to-offline and recently drawing attention from many people. However, there is an argument over the specific meaning of O2O because the convergence between online and offline began years ago with the launch of the internet.

This report defines O2O as “the business attracting users of mobile and online network into the offline stores based on common platforms whose effects on customer attraction can be evaluated reasonably.” There are a variety of O2O platforms in terms of distribution contents, channels and customer attraction evaluation methods, which are in the process of being developed.

The objective of the report is to make business suggestions by analyzing Korea’s O2O market for those who are preparing O2O-related services based on smartphone which include mobile carriers, application service providers, membership point service providers and local commercial companies. For that purpose, the report will be focused on identifying O2O business models in Korea and analyzing their characteristics and potentials.

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