“The Power Of Belonging” is the new insightful edition of Said Aghil Baaghil, most popular book. The second edition covers the steps that companies should take to avoid competition and why brands are the single reason to increase barriers.
Campbell, CA -- (SBWIRE) -- 02/19/2013 -- SAID Aghil Baaghil, is a Middle East leading brand marketing strategy consultant and thinker. His passion for marketing has moved him to launch a second edition of his most popular book "The Power of Belonging".
With growing clutter of industries in increasingly competitive markets, strategies for differentiation are key factors of business success. The second edition of "The Power of Belonging” covers the steps that companies should take to avoid competition and why brands are the single reason to increase barriers.
Baaghil uncovers in "The Power of Belonging", the reasons why Middle Eastern companies fail to create brand sustainability and achieve corporate expectations. This new second edition also discusses how the Middle East is lost between the rightful meaning of marketing and communication. It also notes that advertising is not the only source of marketing result, but the fundamentals of marketing or the foundations are the core reason to keep a brand sustainable.
The "The Power of Belonging" book uses examples of world brands such as Starbucks, Expedia, Thomas Cook, Apple, Google, Microsoft and more to show how a few major companies changed their corporate strategy to relate to market demands.
Said Aghil Baaghil states, “I always advise my clients concerning the importance of leading the categories they operate in. Today’s brands must mean cash flow for the company; the old attitude of brands being merely a tool for advertising is a losing proposition.”
Learn more by visiting http://www.baaghimarketing.com
About Said Aghil Baaghil
Said Aghil Baaghil is a brand marketing strategy consultant, brand activist, and author. His dedicated pursuit of innovation has reaped remarkable results, gaining him recognition as the most respected brand strategic marketer in the Gulf region. Baaghil's enduring love affair with marketing first began to blossom when he was a student at the prominent University of Maine at Machias.
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