Melbourne, Victoria -- (SBWIRE) -- 02/15/2013 -- One of Australia’s leading online ugg boot stores is considering an expansion of their business, by opening a chain of retail stores across the country.
After the success of their online store, ugg boot company, Indulge HQ, are discussing the possibility of initiating an ugg boot franchise. The idea has stemmed from a stream of success, receiving a high volume of orders on a national and international scale.
In recent months, the company have launched a number of new designs that have been received quite well by consumers. Indulge HQ hadn’t anticipated such good results and are now taking a pro-active approach to continue their winning streak.
They believe their business not only came from their new designs, but from their new digital marketing approach, which they invested in mid-2012. The company invested a large sum of their budget toward a number of online marketing campaigns. This saw the business skyrocket within a number of short months, which is when they saw an opportunity for expansion.
The company plan to base the stores across a number of states with the premium stores being located in Melbourne and Sydney. Their main product will be ugg boots, however they also plan design a clothing range and accessories. The online store already sells items such as sunglasses, watches, scarves, hats and footwear. They will bring these items across to the store while also incorporating a range of original designs. Indulge HQ ugg boots are yet to confirm specifics in terms of when they will begin opening the stores.
Negotiations and decisions are still in progress, however the company aspire to open stores by the beginning of 2014. This is a big step for the company who are looking to make this a sustainable investment that they could potentially launch on an international level. They have big plans for the future and are looking to become Australia’s largest ugg boot franchise in coming years.
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