Barrie, ON -- (SBWIRE) -- 09/26/2014 -- Winning Brands Corporation (WNBD.OTC.PK) announces that it is launching a new air sanitizing device for homes and vehicles designed to remove lingering odors in enclosed spaces, such as marijuana and tobacco smoke and other odors, while also cleaning the air of certain microbial/virus elements. The new device, named Blau Aire™ Turbo, has established its effectiveness in pre-launch field testing.
With the growing number of medical marijuana users, and the spread of legalization starting in Colorado and Washington, a new problem is emerging of lingering smell in settings where a neutral atmosphere is preferred.
In addition to Marijuana, there are approximately 45 million tobacco smokers in the United States and 1 billion worldwide. The rights of non-smokers and social courtesy toward them continues to grow, now including the avoidance of residual smoke smell, even in private residences, apartment buildings and vehicles. The Winning Brands / Blau Aire team is working to create comfort for smokers and non-smokers who share enclosed spaces by making it possible to treat those spaces more powerfully than with standard household air fresheners and deodorizers. The product website features online ordering for domestic and international consumers and is now fully operational; http://www.blauaire.com
The Blau Aire Turbo device circulates a strong sanitizing vapor that is generated by an activating agent when water is added. The device is placed within an enclosed space, such as a closet, room, basement, house, RV, etc. Persons and pets are removed during the treatment for their comfort. The in-home/RV treatment has an average duration of 3 hours. The space will be saturated by Blau Air Turbo’s purifying vapor to break down certain complex molecules considered smelly by humans into simpler non-odorous elements. The treatment tackles a wide range of non-smoke odors as well. No scrubbing effort is required by the user. The process is safe on all clothing in closets. No residue of the process is left on surfaces and there is no harm to plants. The air is left smelling as if it has been “washed”, similar to bleached linen. This scent then also dissipates. Affordable refills packs of the activating agent are available for the Blau Aire Turbo unit for continued use. For vehicles, the Blau Aire Turbo’s detachable chem-pod is used in the vehicle’s cup holder while the vehicle is parked overnight, unoccupied.
Blau Aire is a joint venture between Winning Brands and a private technology think-tank, with university level research expertise and ties. The joint venture aims to improve user-friendliness of certain science concepts that are stuck in the lab due to missing commercialization. The initial focus of this joint venture has been to go beyond merely washing “surfaces” to actually “washing the air” in confined spaces where more than odors accumulate, such as unwanted microbial/virus content. The Blau Aire Project does not seek to replace conventional air fresheners and deodorizing sprays. Instead, Blau Aire is targeting motivated users who need strong treatment for their circumstances.
The Blau Aire Turbo device is the first joint venture product to be commercialized by Winning Brands. The next Blau Aire version for commercialization, after beta testing, will be the Blau Aire Professional. It will be directed initially to the hospitality industry where field testing for bed bug control and laboratory evaluation have shown up to 100% bed bug mortality without the use of pesticide, using this method. The Blau Aire treated hotel room can be returned to service in hours rather than the usual 3 days following pesticide. The Blau Aire Professional Unit will only be made available to licensed extermination professionals in order to strengthen their customer service options and to support the professionalism of the industry.
The CEO of Winning Brands, Eric Lehner, comments on the project: “It’s a pleasure to be able to discuss the matter publicly now that the launch is ready. In the cleaning sector, our R&D strategy has evolved toward particularly challenging cleaning issues that have high value when resolved. Clearly, there is vast potential for the Blau Aire Project. By adding the joint venture mechanism to our business model, Winning Brands can expand into new product markets by sharing resources and revenue, while helping spirited new brands to emerge.”
Retailer and business development inquiries can be directed to Mr. David J. Dolmer, BlauSales@WinningBrands.ca. Technical inquiries can be directed to Mr. Jack Warmbold, info@BlauAire.com
About Winning Brands
Winning Brands is a manufacturer of record for advanced environmentally oriented cleaning solutions such as KIND® Laundry Products, 1000+™ Stain Remover, World’s Most Versatile Cleaning Solution™, and others through its subsidiary Niagara Mist Marketing Ltd. 1000+ Stain Remover is a multi-purpose cleaning solvent with unique desirable properties. http://winningcolours.com/. 1000+ is available coast-to-coast in Canada as a consumer product in some of that country’s largest retailers including Walmart, Home Depot, Lowe’s, Canadian Tire, Home Hardware as well as a number of U.S. outlets. TrackMoist and ReGUARD4 are examples of industry-specific solutions from Winning Brands. TrackMoist enhances the performance of dirt surfaces used in sports and entertainment venues http://www.TrackMoist.com. ReGUARD4 is a range of fire safety clean-up solutions for first responders’ gear. BRILLIANT is the company’s newest brand. http://www.BrilliantWetCleaning.com specializing in the emerging field of professional wetcleaning, which seeks to become the “new” dry cleaning.
Comments for attribution:
Eric Lehner, CEO, WINNING BRANDS
92 Caplan Avenue, Suite 134
Barrie, Ontario L4N 0Z7
Tel: 705-737-4062 Fax: 705-737-9793
1000+, KIND, ReGUARD4,TrackMoist and BRILLIANT are trademarks of Niagara Mist Marketing Ltd in connection with indicated uses. Safe Harbor: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.
Please note that this press release has been revised from its original content.