Joe Bragg

Lions Give Sydney Its Biggest Week Since the Olympics Reports

British Lions tour proves huge success for New South Wales


San Francisco, CA -- (SBWIRE) -- 07/15/2013 -- The British & Irish Lions may have won the battle on the field, but the real winner from the tour has been the NSW tourism industry according to Tourism and Major Events Minister, George Souris.

“The British & Irish Lions tour has delivered outstanding results for the local visitor economy, with tourists flocking to NSW and filling hotels at rates not seen since the 2000 Olympics. With over $50 million impact, the tour has given a much-needed shot in the arm to both the tourism industry and the NSW economy as a whole,” Mr Souris said.

“Accor’s Sydney CBD hotels (Sofitel, Pullman, Quay West, Novotel, Sebel, Mercure, MGallery, ibis) were at 94% occupancy, with rooms at record demand. Accor’s hotels in the Sydney Metro and regional NSW areas were at 93% occupancy across the board. These figures have not been seen since the Sydney Olympics (outside of New Year’s Eve).”

The three Accor hotels in Sydney Olympic Park (Pullman, Novotel, ibis) broke all records since opening and were completely full on the night of the game.

“The Four Seasons in Sydney was completely sold out from Thursday to Sunday, with all 531 rooms booked. Over 400 of these patrons were Lions supporters. Supporters of both sides also filled local bars, restaurants and shops during the week, celebrating an occasion that only comes around once every 12 years.”

“Regional NSW saw the benefits of the tourists as well, with many taking trips to attractions such as the South Coast and Blue Mountains. In the week of the final test there were up to 50 bus tours each day to the Hunter Valley Vineyards.”

The match between the Wallabies and Lions on Saturday night also broke records at ANZ Stadium, with the crowd of 83,702 the largest seen since the Stadium was reconfigured in 2002.

The record crowd at the stadium consumed 20,000 buckets of chips, 7,500 gourmet sandwiches, 9,500 hotdogs, 18,000 hot pies, 125,000 cups of beer, 8,000 cups of wine, 15,000 bottles of water and 8,000 plated corporate meals.

Mr Souris said that this is just the start of a big July for the local tourism industry, with more major events just around the corner.

“The Lions Test will be followed closely by two other sold-out events – State of Origin III on Wednesday 17 July and the A-League All Stars v Manchester United classic on Saturday 20 July, with the Bledisloe Cup encounter against New Zealand soon after. All promise to have a similar effect to the Lions game, and once again I expect the NSW economy to be the big winner,” Mr Souris said.

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