Manufacturers of standard earthmoving equipment tyres are focusing on including advanced features such as cushion holes, better sidewalls, advanced rims, and shock absorption. Along with providing earthmoving equipment tyres, manufacturers are also focusing on offering additional services including repairing, refurbishing, maintenance, remanufacturing, and rental services. Increasing use of technology for achieving increased durability including resistance to heat and reduced rolling resistance is also likely to create an opportunity for manufacturers. With the growing trend of real-time tracking, off-the-road tire manufacturers are also moving towards providing real-time monitoring facility to monitor the overall working condition of the tyres. Also, the trend of retreading instead of tire replacement is gaining momentum, as retreading of tire can help fleet operators reduce operating cost and is also cheaper than replacing tyres.