BNI provides a positive, supportive, and structured environment for the development and exchange of quality business referrals. It does so by helping poeple build personal relationships with dozens of other qualified business professionals. Last year, members of BNI passed millions of referrals that generated billions of dollars of business for each other. Belonging to BNI is like having dozens of salespeople representing your business, and in return you are representing their businesses. What goes around comes around. If "I' help "you," "you'll" help "me" and they will both benefit as a result.