E cig industry is seeing Lorillard, Inc making its presence felt globally as Lorillard is getting into a deal with a premium e cigarette brand.
Dallas, TX -- (SBWIRE) -- 10/04/2013 -- Lorillard, Inc is set to expand its horizons in the e cig niche as it signs a £30 million in cash to SKYCIG, a premium electronic cigarette brand in UK. In April, 2012, Lorillard acquired Blu Cigs which is one of the best electronic cigarette brands available to e cig users. The success story of BluCigs and the popularity of e cigarette in general is probably why Lorillard, Inc wants to acquire SkyCig.
This move may further boast Lorillard’s sale as e cigarette industry is an evolving business trend.
As per the deal, other than the approximate £30 million in cash at competition of deal there is an extra clause to pay an additional £30 millions in 2016 if the financial milestones set are achieved. Lorillard which already has a leading position in the e cig industry will operate SkyCig and retain its current management team and business location in UK. This budge may result in further strengthening of the brand value of SkyCig and in such a competitive environment where all e cigarette brands are working towards providing the best e cig to customers, it is only required.
Experts say that as smokers are shifting from tobacco cigarette to e cigarette due to health concerns, sale of e cigarette is on rise as users review vapor cigarettes to be far better than a regular cigarette. Many reports conclude that in all e cigarettes are effective and user reviews for e cigarette are more than satisfactory as e cig fanatics support e cigarette industry amidst so many controversies.
Experts at DigitalSmoke.org say,” The amazing success of this industry is one of the reasons why so many investors are coming up with plans to launch new electronic cigarette brands. There is a fall in the sale of tobacco cigarette, e cig have not been proven to one of the reason for it but users often claim in their testimonials and reviews that this device has helped them move over cigarette and they feel good after switching to a better option i.e. e cig. There is no harm in investing in e cig niche as this market is a flourishing market and has great future prospects and may give investors great profits in times to come as people tend to buy e cigarettes instead of smoking out their lungs.”
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