Main Street ROI has introduced three simple steps for creating a lead generation system for local businesses.
New York, NY -- (SBWIRE) -- 05/14/2012 -- Main Street ROI has introduced three simple steps for creating a lead generation system for local businesses. According to online marketing expert Phil Frost, managing partner of Main Street ROI, part of what makes a successful business is a thriving online presence, including a website with high levels of traffic. Many websites miss out on leads because an internet lead generation system hasn't been created. Frost outlines three critical elements for generating leads.
Step 1. Get Traffic
The first element involves getting traffic by way of pay-per-click advertising. According to Frost, "The fastest way to get started is with advertising, specifically pay per click (PPC) advertising. Google Adwords is the most popular choice, though we've had even more success lately with Facebook advertising." However, according to Frost, traffic isn't enough to generate leads.
Step 2. Create a Lead Magnet
The second element is about creating a compelling piece of information that encourages prospects to contact you. Frost calls this a "lead magnet," and recommends small business owners use this method of lead generation, in addition to the the typical "Call Us" or "Contact Us" approach. The more compelling a lead magnet is, the more likely positive feedback will be generated. In most cases, as Frost explains, the best lead magnet is any form of free information including reports, videos and webinars because they're non-threatening. According to Frost, paying attention to customers' comments will eventually lead to a valuable asset: "Pay attention to the questions you're often asked by customers, and use those FAQs as the core content for your lead magnet."
Step 3. Follow Up
Lastly, the third element is a strong follow up system. This can be done via email, phone or direct mail and generate the most leads when combined with steps one and two. "Email follow-up is a good way to get started because it's inexpensive to get started and can be largely automated, so it doesn't take up much of your time. Software tools we use and recommend include iContact, Aweber and InfusionSoft," says Frost.
About Main Street ROI
Main Street ROI provides online marketing training and tools for small businesses, including The Local SEO Formula, AdWords Success Formula, and Main Street Inner Circle. Since 2010, Main Street ROI has helped hundreds of small businesses create profitable online marketing campaigns. To learn more about Main Street ROI, visit http://www.mainstreetroi.com.
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