The last couple of months have been hard if you are in the SEO industry. This is mainly due to the recent Google updates and changes with Google's features.
Manchester, UK -- (SBWIRE) -- 08/19/2013 -- When people first started realising the true value of a high ranking on popular search engines such as Google and Bing, businesses were clamouring for someone to ensure that they are top of the pile when people search for their product or service in their area. Search engine optimisation, otherwise known as SEO, was initially a service provided that focused on keywords and links, and there were some easy and basic techniques used to get higher rankings.
As search engines realised their criteria for ranking sites was becoming well known and that people were working their sites around them, they realised that just like website designers and online content writers, they needed to evolve in order for their search engine to function effectively, and ensure that all the sites listed were of good quality.
They started continuously updating their algorithms to keep the SEO professionals guessing and the SEO process became more elaborate and required a much higher level of skill. Many SEO companies in Manchester simply got left behind.
This Manchester SEO Company consistently continued to shine in terms of both results; the most important attribute when looking for an SEO company or individual, as well as in customer service; ensuring people understand how their website is developing and what they need to be doing to complement what the SEO company are doing. This has been achieved by evolving and developing as quickly and efficiently as the search engines do; keeping up to date and informed of updates in their technology.
Google, as the most popular search engine, have been updating their software on a regular basis, with their systems ‘Panda’ and ‘Penguin’ regularly releasing new versions. New aspects of a business’s online presence has become important.
Social media has become not just a fun way of keeping customers up to date, but now influences a website’s search engine ranking, and so all good quality SEO companies have branched out into social to accommodate this, monitoring which social media sites are producing the best results.
They have also moved into ‘content marketing’ to ensure a good overall online marketing mix, generating consistently effective results, and making themselves stand out from the rest.
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