Lewes, DE -- (SBWIRE) -- 07/24/2014 -- The Beer Market Insight Thailand report contains detailed brand, distribution and packaging data and analysis across the Thai beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.
- In spite of political unrest the market remained broadly stable with growth of under 1% overall
- Heineken remain a powerful force in the super premium segments
- Newer brands attempted to carve a niche for themselves with high expense marketing campaigns
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.
Section 1: Market Context
A summary of the external conditions and factors which impact on the beer market
Section 2: Market Background Briefing
A brief history of brewing in the country proving context to current market structure
Section 3: Market Update
Each section contains text explaining the main drivers behind the 2013 data
Section 4: Brewer Profiles
A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
Reasons To Buy
The Market Insight Thailand report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Thai market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.
- The repot highlights the segments that can be enticed by international players in a market traditionally served by local players
- The report notes the impact that advertising campaigns and sporting events have on the consumption habits of the local population
- Beer Market Insight Thailand identifies the governments tax related actions and details the impact this could have on the market going forward
See Table of contents & Purchase this publication at: - http://www.marketresearchreports.com/canadean/beer-market-insights-thailand
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