Lewes, DE -- (SBWIRE) -- 03/20/2014 -- Travel and Tourism in Bulgaria – Research Report clearly identifies promising areas for future growth, in terms of tourist spending patterns and tourism demands, giving you the upper hand over your competitors. You will secure a proper understanding of shifting market dynamics which will enable you to amend your business plans accordingly, to allow maximum sales. Furthermore, you will gain an explicit understanding of the current trends and drivers and the challenges facing the travel and tourism industry in Bulgaria, enabling you to identify the key areas in which you want to compete in the future.
Key Insights include:
Despite the National Strategy for Tourism’s (NST) attempts to reposition Bulgaria as a high-class tourist destination, it is still viewed by tourists as ‘cheap’. The country’s biggest advantage is that it is an all-year-round holiday destination, with both beaches and ski resorts. However, poor infrastructure, insufficient advertising and poor service means it is not reaching its full potential.
Tourists from emerging markets such as Brazil and India increased during the review period; in 2012, 3,000 Indian tourists visited the country. The Embassy of the Republic of Bulgaria, in association with the Bulgarian Tourism Authority and National Tourist Board, started to promote the country’s tourism offerings in India to encourage a further increase in tourist arrivals.
With rapidly rising incomes in Russia allowing citizens to spend more on holidays, and Bulgaria’s favorable visa policy, Russian tourists to Bulgaria increased from 201,124 in 2008 to 449,734 in 2012, at a review-period CAGR of 22.28%
Reasons to Buy:
Provide yourself with a comprehensive analysis of trends in the airline, hotel, car rental and travel intermediaries industries, to better position yourself for future growth.
Explore the market dynamics across key segments in the travel and tourism industry in Bulgaria, which will allow you to make strategic business decisions using in-depth historic and forecast market data.
Assess the competitive dynamics in the Bulgarian travel and tourism industry, in order to identify the growth opportunities and market dynamics within key segments.
Learn about the performance of market drivers and distribution channels so that you may grow your market share within the travel and tourism industry in Bulgaria.
For more detailed information about the report please visit: http://www.marketresearchreports.com/timetric/travel-and-tourism-bulgaria-2017
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