Market Research Reports, Inc. has announced the addition of "New Zealand - Telecoms, Mobile, Broadband and Forecasts" research report to their offering.
Lewes, DE -- (SBWIRE) -- 12/02/2013 -- Activity in the UFB market is progressing steadily, with a growing number of connections to schools, businesses and consumers. Premises are migrating from copper to fibre, and with it consumers are able to make greater use of IP-delivered content and services provided by faster speeds. Activity in the other telecoms markets has developed following the launch of LTE services by both Vodafone and Telecom.
The fibre-backbone network will become the predominant infrastructure and it will provide its services to the other market sectors including energy, manufacturing, healthcare, education, as well as the rural sector through wireless access. With all these sectors involved we will see the telco businesses morph from the traditional telephony access provider to content service providers. Telcos, ISPs and the other service providers will have an opportunity to become the ICT providers to these market sectors.
By the end of 2014 almost 400,000 premises will be connected to the network, increasing to about 1.2 million by 2019 and the digital economy across New Zealand will have the necessary infrastructure for development to ignite e-government, e-commerce and digital media across the country once the Ultra-fast broadband / Rural Broadband Initiative (UFB/RBI) is completed during the next 5-10 years.
The larger sectors, in particular, will create a large demand for value-added infrastructure services. All of this will assist the industry to double its size to more than $14 billion by 2020. In this report we provide scenario-based forecast for the mobile sector as well as some market forecasts and background information on the other markets in the economy.
New Zealand has enjoyed one of the highest yearly increases in fixed broadband penetration in recent years. The overall number of broadband subscribers grew by just under 10% in 2013, maintaining the momentum seen since 2010. The principal growth areas have been in the mobile broadband and fibre sectors. The number of fibre subscribers will continue to increase substantially over the coming years as the ultra-fast broadband service for urban dwellers sees increased uptake among consumers.
In late 2013 Telecom launched commercial LTE services, competing with Vodafone which had launched the South Island’s first LTE network earlier in the year, complementing an existing service in Auckland.
Mobile market penetration in New Zealand is at around 120-125%, is growing steadily as operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions allowing for the expansion of LTE networks, and further regional deployment of 3G coverage under the RBI, we expect to see steady subscriber growth across the networks.
FTA television and the pay TV sector are revising their business models to adapt to the growing trend among consumers to view online content rather than linear TV. The trend has become acute during the last two years as telecom infrastructure has improved, allowing a greater proportion of consumers to take advantage of content from YouTube and other video sites, as well as catch-up services. The broadcasting and digital media industries are having to keep up with these changes in the market place.
Pay TV penetration in New Zealand was around 50% by late 2013. The introduction of the cut-price monthly subscription model, Igloo, in late 2012 may increase household penetration but the real threat is that this model will cannibalise the existing user base as customers churn to cheaper monthly rates. As the UFB consumer base eventually increases other competitive threats by other media models will see uptake of other media based subscription services, lowering the viability of the current model.
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