Market Research Reports, Inc. Stagnation in Australian Telecoms Market Set to Continue in 2014 ,Finds New Report

Market Research Reports, Inc. has announced the addition of "Australia - Telecoms Industry - Statistics and Forecasts" research report to their offering.

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Lewes, DE -- (SBWIRE) -- 12/02/2013 -- New report estimates that overall telecoms services revenue was about $42.5 billion in 2013, slightly down on 2012. This was as a result of lower revenue from Vodafone and Optus, as well as continuing economic uncertainty among some sectors of society which has lessened discretionary spend.

This is expected to continue into 2014 and 2015, with revenue either stagnating all together or only slightly growing to about 1-1.5% annually. Most fixed-line and mobile voice services are now at levels where consumers would not tolerate price increases, so opportunities to drive increases in consumer and business expenditure in the short term are limited to mobile data services based on 4G/Long-term Evolution (LTE) technologies, fibre, and cloud-data housing.

The release of 4G/LTE mobile broadband and increased uptake by consumers and businesses will certainly ease the issue in the short term, but as user uptake increases so will the amount of bandwidth consumed.

Overall mobile services revenue growth by the MNOs over the last financial year has fallen year-on-year. We should expect to see slower revenue growth from Telstra and Optus into 2014, with revenue again negative for Vodafone. While the issues that saw Vodafone revenues slide are unique, the company will continue to be affected by the loss of subscribers, price competitiveness and the cost of investing in infrastructure as it struggles to compete in the LTE-arena.

The number of mobile subscribers continues to grow steadily, and by mid-2013 mobile penetration had reached more than 130% as a significant proportion of subscribers make use of multiple phones or SIM cards. While growth is likely to continue in the next few years as subscribers take to smartphones, this will slow in line with higher penetration, being about 2% into 2014.

Telstra remains the market leader with more than 14 million mobile subscribers, Optus has around 9.5 million subscribers, and Vodafone has seen subscriber numbers fall to just over three million.

In 2013 there are more than 5.5 billion mobile broadband subscribers. The release of additional 4G networks and increases in capital expenditure by the mobile network operators will see increased market penetration of the availability of these 4G/LTE networks. The MNOs will be expecting a greater return on their investments, but report expects that uptake will slow down to an annual growth rate of around 3% with ARPU continually falling as market pricing drives uptake.

To know more about this report please visit: Australia - Telecoms Industry - Statistics and Forecasts

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