Genoo launches seven-course series available through the Online Marketing Institute. The classes teaches marketers how to effectively engage, capture, nurture and convert leads into customers.
Golden Valley, MN -- (SBWIRE) -- 10/03/2013 -- A new Demand Generation certification program from Genoo is now available through the Online Marketing Institute.
The seven-course series, which was designed Kim Albee, President of Genoo, and Scott Jacobson, President of Your Next Best Step, offers marketers curriculum that will allow them to quickly master the fundamentals to excel at driving leads and growing revenue. The curriculum is ideal for marketers at small and mid-sized businesses. The course is also ideal for anyone new to online marketing, as well as experienced practitioners looking to broaden their skills.
“These courses will teach small and midsize marketers the fundamentals and latest developments to stay competitive and achieve marketing success with fewer resources,” says Kim Albee, President of Genoo and one of the instructors for the course. “Many SMBs still treat their websites like a brochure. After taking this course, marketers will be able to use the powerful demand generation tactics they learn to turn their websites into selling devices.”
“Demand generation” is a term that describes marketing programs that increase awareness of and interest for a company’s products or services. Commonly used in Business-to-Business marketing, the goal of Demand Generation is to convert visitors to websites, social media sites and other marketing activities such as email campaigns into leads. These leads are then nurtured with content until they are in a perfect position to be approached by sales.
“Using the demand generation fundamentals we learned from Kim we changed how we created our content and developed calls-to-action in our day-to-day marketing activities. We have seen great results in our lead generation, how we structure our website, and how we can help Sales use social media to network and build relationships,” said Caroline Reginato, Marketing Specialist, Voice & Data Networks, Inc.
The curriculum will teach the following concepts:
- How to better understand your target audience and get inside their head
- How to build content pathways and calls-to-action that produce results
- Lead generation strategies and campaigns that will catapult your sales efforts
- Email marketing that gets you results
- Lead nurturing strategies and tactics that move leads through the buying process
- How to get Sales & Marketing on the same page
- The marketing metrics you need to manage and improve your campaigns
Please watch the following video of Kim Albee providing an overview of the program:
Video Link: http://youtu.be/nl__7AS4648
About the Online Marketing Institute
The Online Marketing Institute is the leading educator for digital marketing and works to enable professionals to execute efficient campaigns drive higher ROI, and advance personal goals. The Online Marketing Institute offers these courses, as well as a number of other courses in other realms of online marketing, such as email marketing and social media.
About Genoo, LLC
Genoo, LLC, is an integrated, all-in-one online marketing platform that gives small to mid-sized businesses the online marketing and marketing automation tools they need to attract new leads and convert them into customers. Genoo’s mission is to give businesses the capabilities they need to excel in online marketing. Genoo’s tools have enough flexibility and functionality for large corporations, but are affordable and accessible to every marketer who needs them. (www.genoo.com)
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