Sarasota, FL -- (SBWIRE) -- 12/06/2018 -- Global Matcha Market: Overview

Matcha is a powdered green tea grown and produced in China and Japan. The Matcha powder is used to brew antioxidant rich green tea, baking and in smoothies. Use of Matcha in foods as flavors and to dye foods in trending. Matcha tea is made from shade-grown tea leaves. Matcha teas have manifold health benefits which are increasing its popularity in consumers globally. Matcha tea has more antioxidants than other kinds of tea which are more beneficial for the health of the people. Due to high antioxidant content Matcha tea also helps in boosting metabolism and also burning more calories. Matcha tea helps calm the mind along with relaxing body. Matcha tea contains high amount of vitamin C, chromium, selenium, magnesium and zinc which helps in lowering cholesterol and blood sugar in turn helping in weight loss.

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Global Matcha Market: Growth Factors

Escalating demand for Matcha tea owing to its antioxidant properties is likely to drive Matcha market over the years to come. In addition to this, rise in the intake of ceremonial tea along with massive tea parties held across the globe is anticipated to prompt the growth of Matcha tea in the coming years. Furthermore, the growing trend to consume Matcha tea as a result of its energy increasing feature is predicted to drive Matcha tea market earnings over the years ahead. Easy availability of Matcha tea items across retail shops, supermarket/ hypermarket, and online stores are some of the major growth drivers of Matcha tea market. Apart from this, rising incidences of chronic ailments propelling the demand for nutritious and healthy beverages is anticipated to drive the Matcha market over the next few years.

Global Matcha Market: Segmentation

The global Matcha market can be divided based on product form, type, raw material, grade, and application. Based on the product form, the Matcha market is segmented into powder, ready to drink, and instant premixes. On the basis of product type, the market is sectored into traditional, unsweetened, sweetened and flavored. Based on the raw material, the market can be sectored into organic and conventional. On basis of grade, the market is classified into ceremonial, culinary, and classic. Based on the application, the market is divided into food, regular tea, personal care, food, and Matcha beverages.

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Global Matcha Market: Regional Analysis

Based on regions, the global Matcha market can be divided into five main regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific, which dominated global Matcha market share in 2016, is predicted to contribute substantially towards the overall market growth in the coming years. The growth can be attributed to growing intake of traditional tea in countries such as China and Japan as a result of their cultural heritage. Extensive research & development activities carried out for manufacturing various beverages such as lattes, juices, and smoothies will further create lucrative growth opportunities for the Matcha market in the region. North America Matcha market is projected to demonstrate lucrative growth over the years to come, owing to escalating awareness about the product benefits among the consumers.

Rising consumer preference for organic personal care products in countries such as Germany, France, Italy, and UK is anticipated to drive the growth of Matcha market in Europe.

Global Matcha Market: Competitive Players

The key players across Matcha market include The AOI Tea Company, Aiya, Vicony Teas Company, Encha Organic Matcha, Tenzo Tea, Green Foods Corporation, ITO En North America Inc., Nature's Way Products, LLC, and Kiss Me Organics U.S. among others.

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Global Matcha Market: Regional Segment Analysis

North America
The U.S.
Europe
The UK
France
Germany
The Asia Pacific
China
Japan
India
Latin America
Brazil
The Middle East and Africa

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