Plastic packaging taking important sustainable action
Dallas, TX -- (SBWIRE) -- 09/21/2012 -- Rigid plastic packaging in Mexico is making important inroads towards being perceived as a sustainable material. In recent years there has been extensive media coverage about the pollution caused by plastic waste in rivers, lakes, fields and streets. This created a negative image of plastic packaging which led civil organisations to launch campaigns encouraging people not to purchase goods in plastic packaging. Therefore, plastic converters reacted by increasing the production of many rigid plastic bottles and flexible plastic films with one or more of the following attributes: Made from recycled materials; made from vegetal resins; being degradable with sun, air or water and containing less material. In addition, media campaigns were launched to inform customers about the efforts of packaging converters and FMCG manufacturers to provide sustainable plastic packaging.
Heineken innovates in beer packaging
Beer in Mexico is dominated by two large companies which, among other consequences, slows the innovation rate in packaging. However, the recent acquisition of one of them, Cerveceria Cuauhtmemoc-Moctezuma by Heineken gives signs of change in this matter. During 2011, Heineken Mexico launched two new packaging units for its premium brand Heineken. The first was a glass bottle with a new and attractive design aimed to attract high-end consumers looking for a premium beer and a sophisticated image. The second one is the first metal beverage can with textured printing; with this new packaging, consumers will have a new tactile sensation when gripping the container.
Metal and glass packaging producers launch massive media campaigns
The National Chamber of Metal Packaging Producers (CANAFEM) and the leading glass packaging producer Vitro SAB de CV launched media campaigns in 2011, promoting the benefits that their respective materials bring to FMCG products, especially food packaging. As Mexican consumers’ disposable incomes are yet to fully recover from the downturn in 2009 and prospects are not very positive, inexpensive packaging materials, such as plastic, are preferred by the majority of consumers as this allows products to have low final prices. In their quest to fight back against this tendency, the campaign from Vitro emphasises the transparency and safety of glass packaging through a series of TV ads and presence in magazines featuring famous Mexican actresses and actors. By its side, CANAFEM via social networks, radio and TV, is promoting consumption of canned products by highlighting the long shelf-life of the products and their nutriments, the low cost of the packaging and destroying old myths such as the lead content of cans and that dented cans were not safe to consume.
Health and fashion driving trends in beverages packaging
During the forecast period, there will be sustained growth of beverages in Mexico, especially new soft drinks replacing the traditional carbonates. Apart from the already extended consumption of still bottled water; flavoured bottled water, RTD tea, fruit/vegetable juice and functional drinks are expected to increase unit volumes, boosting sales of PET bottles and liquid cartons. Consumers looking for taste, sophistication and healthy beverages will be the target group of such products and a versatile pack type able to transmit those attributes at a first glance will be crucial to succeed. Hence, PET bottles that can be produced in many different shapes, colours and sizes are expected to be the best alternative for beverages producers to address consumers’ demands. On the other hand, liquid cartons will rely on cost-reductions to be the preferred pack type for familiar presentations of healthy beverages, such as drinking milk products and fruit/vegetable juice.
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Packaging in Mexico - Company Profiles
1. Aluprint SA de CV in Packaging Industry (Mexico)
2. Bemis Flexible Packaging de Mexico SA de CV in Packaging Industry (Mexico)
3. Convertidora Industrial SA de CV in Packaging Industry (Mexico)
4. Envases Universales de Mexico SA PI de CV in Packaging Industry (Mexico)
5. FEMSA Empaques SA in Packaging Industry (Mexico)
6. Graham Packaging Plastic Products de Mexico S de RL de CV in Packaging Industry (Mexico)
7. Grupo Zapata in Packaging Industry (Mexico)
8. Smurfit Carton y Papel de Mexico SA de CV in Packaging Industry (Mexico)
9. Tetra Pak SA de CV in Packaging Industry (Mexico)
10. Vitro SAB de CV in Packaging Industry (Mexico)
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