Changing the way the world thinks about Christians one stereotype at a time. Stop searching for the purpose and live it instead!
Gonzales, LA -- (SBWIRE) -- 10/28/2013 -- The goal of this campaign is to fund the production and initial airing of a national TV commercial to launch Michael Phillips’ brand and message. The 30-second spot he has in mind is simple but powerful and will include several celebrity personalities to help grab the viewers attention. The cost of producing this high-quality "prime-time TV ready" commercial will be $45,000. The remaining funding that raised will be used to air the commercial using a combination of cable networks, movie theatre spots, and television spot-buys across the United States.
In June of 2012 God began calling Michael and his wife away from everything that was comfortable in their lives. It started with Michael giving his truck away to a complete stranger and as crazy as that probably sounds - that was only the beginning. After 13 years of success with one of the nations fastest growing IT firms, God challenged him to walk away from it to serve Him. In November of 2012 Michael notified his business partner that he would be walking away from my COO/CFO position with the company and selling his stock to fund a new organization designed to change the world. That organization is called ALL IN.
An important aspect of this mission is the launch of a range of custom apparel designed to address the common fears, stereotypes, and misconceptions that people have about Christianity. They have been blessed to receive some national press coverage within the first few weeks. It is critical for ALL IN to stand out as edgy and different, but also REAL and genuine. The quality and content of the website, t-shirts, and associated materials have been designed and constructed with that in mind and the team believes the commercial will further differentiate their brand.
This campaign will receive all funds raised even if it does not reach its goal. Funding duration: October 14, 2013 - November 30, 2013 (11:59pm PT).
Indiegogo Page: http://bit.ly/1h2p022
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