New Xyo is the latest installment of app searching software for Microsoft and Nokia
San Francisco, CA -- (SBWIRE) -- 12/14/2012 -- The German-based search engine, Xyo, gained a partnership with Nokia to help Lumia users locate the best Windows Phone apps.
By entering the name of an iOS or Android application, you will receive a recommendation list of Windows Phone counterparts on a special desktop or mobile page that will come with certain Lumia phones.
Both Microsoft and Nokia are facing an uphill struggle in convincing their consumer base that they can make viable smartphone OS after the Google Android and iOS.
The companies face a sort of catch-22. In order to attract the consumers they desire, the Window's Phone ecosystem needs to have many apps. But to gain the developers the companies need at equal levels, the platform needs a large consumer-level footprint. You cannot grab one without the other, but when you have neither, it is difficult to attain either. Google and Apple have years-worth of a lead on the company.
Microsoft has attempted to jump-start the cycle by assisting developers with incentives for creating particular apps on the platform. The attempt has gained only marginal success.
The partnership will help Nokia prove to potential buyers that the Windows Phone Platform does have apps that these individuals seek. Nokia is bookmarking the Xyo's app on specific Lumia devices. Xyo will be the default app searcher for special 'Welcome Home' app that assists new owners to migrate toward the new device.
The Xyo raised funding in the recent past, gaining the Signia Venture investment for an undisclosed amount.
The company faces companies such as Quixey and Chomp, who have worked hard to beef up their own app stores.
Xyo's app search will have extra features, each of which are used to improve the system as a whole. One feature estimates the tally of downloads for applications both overall and per month. It scrapes the bubble up keywords from users who write about the crashes or concerns regarding the specific application.
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