Sarasota, FL -- (SBWIRE) -- 12/27/2017 -- According to the report, the global mobile advertising market was valued USD 105.36 billion in 2016 and is expected to reach around USD 244.57 billion by 2022, growing at a CAGR of 15% for the forecast period from 2017 to 2022.
Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising is a subset of mobile marketing which targets users according to specified demographics, history, and buying behavior. Mobile networks identify related mobile profiles and preferences and display corresponding advertisements when consumers download and use data services like games, applications (apps) or ringtones. The market for mobile advertising is anticipated to expand at a CAGR of approximately 15% during the forecast period from 2017 to 2022. The market is expected to reach 244.57 billion in terms of revenue by 2022.
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The mobile advertising market players have been focusing on the innovations in terms of technological advancements to cater to the specific needs of several consumers. The rise in a number of mobile internet users and increased awareness are major factors driving the growth of the mobile advertising market. However, the growth in Adblocker solution adoption is one of the major restraints for this market. In addition, age-group specific mobile advertising contents can be a major potential opportunity for players in this market in the forecast period.
The global mobile advertising market is segmented on the basis of types, solutions, devices, verticals, and regions. The type segment for the mobile advertising includes display advertising, in-app advertising, in-game advertising, and search advertising among others. Further, on the basis of the solution, the market for mobile advertising is segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, mobile proximity solutions, reporting, and analytics solutions among others. The device segment covers digital cameras, feature-phones, smartphones, tablets, and others. On the basis of industry vertical the market for mobile advertising is segmented into banking & financial services, fast moving consumer goods (FMCG), healthcare, media and entertainment, telecommunication & IT sector and others.
Browse the full " Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by Devices (Digital Cameras, Feature-phones, Smartphones, Tablets and Others) for Banking, Financial Services, Fast Moving Consumer Goods (FMCG) Sector, Healthcare Sector, Media and Entertainment Sector, Telecommunication & IT Sector and Other industry verticals. Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022"." report at https://www.zionmarketresearch.com/report/mobile-advertising-market
North America was the leading market with the highest share in the global mobile advertising market share in 2016. North America is expected to hold the largest market share and dominate the mobile advertising market in the forecast period owing to the increasing market for technology and high competition between the organizations to offer enhanced customer satisfaction. The North America mobile advertising market revenue is mainly contributed by the government and BFSI sectors.
The European market for mobile advertising is expected to grow between 2017 to 2019, and the region holds huge potential in terms of revenue offerings for the global players. The UK is the region's leading market with digital ad spend up to a better-than-average that is 13.4%. In the last couple of years, the European countries such as Romania, Slovenia, and Ireland recorded the year on year growth rates of more than 30%. Among the leading countries by digital ad spending the UK and Russia saw the biggest improvement of up to 19.3%. However, gains were lower than the regional average in Germany (6.4%), France (7.0%), and Italy (10.1%).
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Asia-Pacific's advertising market grew by 5.3 percent in 2016, cementing its position as the second-largest behind North America with 30 percent of the global advertising revenues. Asia-Pacific is expected to grow at the highest rate during this forecast period. Presently, China is the second-largest advertising market in the world after the US. China remains one of the strongest in digital advertising, making up 16 percent of global spend.
Latin America and Middle East & Africa have seen significant investment in the mobile advertising market. Latin America along with Middle East & Africa regions are expected to witness a significant growth in terms of the adoption of mobile advertising over the next decade.
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Some of the major participants in the mobile advertising market are Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd, Millennial Media Inc, and Smaato Inc.
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The report segment of mobile advertising market is as follows:
Global Mobile Advertising Market: Type Segment Analysis
1 Display Advertising
2 In-App Advertising
3 In-Game Advertising
4 Search Advertising
5 Others
Global Mobile Advertising Market: Solution Segment Analysis
1 Advertisement Campaign Solutions
2 Content Delivery Solutions
3 Integrated Solutions
4 Mobile Proximity Solutions
5 Reporting and Analytics Solutions
6 Others
Global Mobile Advertising Market: Device Segment Analysis
1 Digital Cameras
2 Feature-phones
3 Smartphones
4 Tablets
5 Others
Global Mobile Advertising Market: Industry Vertical Segment Analysis
1 Banking & Financial Services
2 Fast Moving Consumer Goods (FMCG) Sector
3 Healthcare Sector
4 Media and Entertainment Sector
5 Telecommunication & IT Sector
6 Media and Entertainment
7 Others
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