While productivity apps might not enjoy a lethal addiction like angry birds, but they do register daily periodic usage with high engagement metrics.
Hicksville, NY -- (SBWIRE) -- 02/13/2013 -- Mobile app development companies have been working on a number of app categories from the initiation of app driven ecosystem. Every category of application has associated challenges and potential equally. While, games are popular with android and iPhone app development teams for their virility, utility apps are designed specifically for a particular cluster of users. These users never discard the apps they need and keeps regularly updating them to hold on to existing user base and also create new users alongside. However, both iPhone and android app development experts argue that productivity apps have an edge over other apps as they everyone suffers with some productivity issue. Dedicated daily usage of these apps become inevitable in the due course of time and this brings in a lot of advertising opportunities for these apps.
Users come back due to engagement
“They are really interesting and hold a special place in your smartphone” says Aavik, team leader Android app development, Openxcell Technolabs. Openxcell has released an android app called Timelife Equalizer around 4 months ago that has developed a substantial user base. “The best thing about the app is the fact that it deals with one of the most simple but critical aspects of our daily life-Time management. We see a lot of user activity and users often come back on daily basis. The android app development team is already contemplating an upgrade” added Aavik. The application features time management goals segregated with respect to 5-6 categories and makes it useful and engaging for a user. The user feels the need to check his/her regularly making these apps highly engaging and easily monetizable.
Engagement leads to substantial target audience for ads
In app advertisers love engagement. The typical 320x50 in app ad is very common and it can only be beneficial if the app users enjoys a significant session in the app. Mobile App Development companies cannot afford to work on a weak app idea when it comes to productivity apps. Be it an android or iPhone app development company, developers understand that these apps cannot be bundled with flair effects as in games.
Another factor that makes these productivity apps a real favorite amongst advertisers is their demographic appeal. Targeted ads with respect to demographic profile is extremely helpful in order to attract big advertisers.
Productivity apps are not meant for fun yet a personal connection with the user is established by these apps. Following their regime becomes a necessity and while they might not enjoy a lethal addiction like angry birds, but they do register daily periodic usage with high engagement too.
About OpenXcell Technolabs
OpenXcell Technolabs is a trusted mobile app development company and holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India.
Openxcell Technolabs is a trusted iPhone app development and android app development company. It provides mobile app development services at a competitive price tag. Visit www.openxcell.com to check out its amazing mobile apps.
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