Survey notes most have a designated email-browsing gadget
San Francisco, CA -- (SBWIRE) -- 03/12/2013 -- The “Knotice Mobile Email Opens Report: 2nd Half 2012” ought be utilized as a warning to brands and marketers alike, that if they want emails to be optimized, they need to look at how nearly half of the emails are being opened.
In the second half of 2012, over 40% of all commercial emails were opened via a smartphone or tablet gadget, which is up from 27% in 2011.
Of the 41% that were opened by a commercial device, nearly 30% were opened via a smartphone, while 12% were opened b a tablet. The increases are from 26% and 11% respectively, form the first half of 2012.
In the first half of 2012, iOS devices made up the majority of mobile email activity. Smartphone views made up 29% of that total, with iPhones accounting for 22%. Androids accounted for only 6% of the tally. iPads accounted for almost all of the 12.1% opened by tablets, with 11.4% of overall pad-device openings.
The report noted that consumers are not using multiple devices to open emails. That means a large majority have a designated device which they consider to browse their inbox.
According to Knotice, "only 0.07% of emails were opened again on multiple devices, down from 0.09% during the first half of 2012. This means that even if a compelling subject line was created and the right offer was delivered, if it the email renders poorly on a mobile device or if there isn't a seamless optimization of the post-click experience, there is a missed opportunity with the mobile opener."
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