Percentage of Mobile Email Opens continue to mount this year as well
San Francisco, CA -- (SBWIRE) -- 09/22/2012 -- A provider of data management, digital and analytical messaging solutions, Knotice has released a report for the first half of 2012 of its ‘Mobile Email Opens’. The report suggests that the percentage of emails opened from mobile devices in 2012 has increased significantly.
According to the report, the number of emails opened from cell phones and mobile devices has increased by 36 percent in the first half of 2012. The percentage of Mobile Email Opens was late last year stood at 27 percent. It has increased by nine percent in six months, and is expected to grow continuously by the end of the year.
The director of strategic services at Knotice, Bryce Marshall, said that the activity of opening the emails mobile devices will soon exceed the email opened from laptop and desktop computers.
“Mobile email open activity is reaching the tipping point – the point at which more email opens will occur on mobile devices than on desktop/laptop devices. Some retailers have already reached that tipping point, and mobile users are their majority audience in the email channel. Many retailers are unprepared for this – and still more are ignorant to the fact this has occurred. For those who have not yet reached the tipping point, the trends show that it could occur soon.” Bryce Marshall said, according to mobilemarketer.com.
The sudden increase in the mobile email opens is due to the fact that people are more focused on using technology. This is in turn the case due to it being efficient and time saving in their busy schedules. It is not going to be a big surprise that the percentage of emails opened from mobile devices will exceed any other platform soon.
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