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Los Angelas, CA -- (SBWIRE) -- 03/11/2013 -- Research In Motion Limited (NASDAQ:BBRY) is a designer, manufacturer, and marketer of wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services, it provides platforms and solutions for seamless access to information, including e-mail, voice, instant messaging, short message service (SMS), Internet and intranet-based applications and browsing. The Company's technology also enables an array of third party developers and manufacturers to enhance their products and services through software development kits, wireless connectivity to data and third-party support programs.Its portfolio of products, services and embedded technologies are used by thousands of organizations and millions of consumers around the world and include the BlackBerry wireless solution, the RIM Wireless Handheld product line, the BlackBerry PlayBook tablet, software development tools and other software and hardware.
According to the President and CEO of Research In Motion Ltd (NASDAQ:BBRY), Thorsten Heins, with its new BB10 operating system, the Canadian phone manufacturer has obtained the ticket that is required to take part in the race, and currently just has to play the game in order to win the trophy for the championship. Though the verdict is still not as to whether the latest device, the Z10, which has been launched by BlackBerry, earlier known as Research In Motion, that runs on the BlackBerry 10 operating system is a success or a failure, the company believes that its latest platform can prove to be quite significant in growth markets such as India with its next wave of mobile computing.
BlackBerry, which once upon a time used to be a global leader in the market of smartphones, dipped to the third spot rapidly thanks to the cut throat competition from rivals like Samsung Electronics, and Apple. Presently, the organization has given the Z10 its all and hopes that it would bring about a positive turn in the fortunes of the company. BlackBerry believes that it has made a fresh start with a brand new platform and new offerings that would assist the company to make use of a number of opportunities in the next wave of mobile computing.
Though the company had the option of going on with its existing platform, it chose to try something different and chose a new operating system called the QNX with very set of hardware as well as software embedded in it. BlackBerry also believes that the new operating system will be able to offer a number of services like mobile banking, e-governance and healthcare. Heins also said that the BlackBerry 10 is a mobile computing device in the shape of a smartphone.
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