For the better part of a decade now, bad economic news has dominated the headlines as more local businesses look for new ways to remain competitive in a stormy business climate. So now, in increasing numbers, managers and owners are establishing an Internet presence, usually in the form of a website.
Orlando, FL -- (SBWIRE) -- 12/24/2012 -- For the better part of a decade now, bad economic news has dominated the headlines as more local businesses look for new ways to remain competitive in a stormy business climate. So now, in increasing numbers, managers and owners are establishing an Internet presence, usually in the form of a website.
More often than not though, what they're discovering, is that in today's new global economy, the competition that they're encountering online makes what they had to deal with locally seem like a cakewalk.
What they're learning is that the early days of Internet marketing are long gone, so now it takes more than just a website because competitors regularly number in the thousands, if not tens of thousands.
So with numbers like that the name of the game is SEO, which is the common acronym for 'search engine optimization'.
In simple terms, SEO is the means by which a site operator influences their standing in the search engines, with page #1 being the optimal position. With so much competition though, achieving page-one status, in most instances, requires an effective strategy of long-term planning.
For instance, community-based business owners discovered sometime back that videos posted on video sharing sites are an effective marketing tool, and that the more views they get, the better their rankings on video sharing sites, which, in turn, leads to even more viewers.
So rather than waiting their turn and hoping for the best in the video site popularity contest, more business operators who are relying on videos are recognizing the value of SEO on their own sites, where their videos can in turn be featured.
More views generated from their own sites, combined with the view numbers on the video sharing site, are often what it takes to put them ahead of the crowd to give their posted videos top ranking.
Blogs are another effective tool, and more business owners and managers are adding to their promotional toolbox to deal with increased competition, both locally and online. Once again, just like videos, articles and photographs posted on blogs are a great way to one up the competition and cover keywords.
If you were to ask most community-based business operators who have experienced success with their SEO efforts, they would say that they've have done it by coordinating all other SCO strategies to function towards one end goal. Their blogs, websites, published articles, videos and whatever else they do all connect together to drive traffic to a desired destination, which is usually their main marketing site. Based out of Orlando, Florida, Dev8.net is a full service SEO firm working to promote both community and web based firms of all sizes.
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