A new study finds Netflix subscribers also watch their share of traditional TV
San Francisco, CA -- (SBWIRE) -- 08/26/2013 -- According to a recent survey conducted by TiVo Research and Analytics, households that watch Netflix watch as much traditional TV as any other household. The results contradict the widely held belief that Netflix’s move into original programming was a threat to traditional network TV. Netflix has successfully aired shows such as Arrested Development and House of Cards.
TiVo surveyed close to 10,000 of its subscribers and found no major difference in the quantity of traditional TV viewing households and those who were reported Netflix households. Fifty-seven percent said they subscribe to Netflix and 18% of the household reported that they had watched House of Cards. Netflix itself does not provide viewer data on any of its shows.
TiVo research also discovered that 50% of those surveyed subscribed to Amazon Prime and 18% to Hulu Plus as well; 8% of those surveyed said they subscribing to all three. They also found that Netflix households prefer premium dramas with those households watching House of Cards additionally watching 85% more HBO programming and 125% more of Showtime’s Homeland.
TRA’s CEO, Mark Lieberman, said in a statement, “Our data show that Netflix is not currently a substitute for traditional television, but offers a way for TV lovers to watch more of the kinds of programs they love. The future of television may tell a different story, but as of today we've found that the Netflix subscribers in our study are not watching less traditional TV." It would appear from the data that Netflix subscribers simply watch more television in general than the average household.
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