Everything in this city is now just a click away, thanks to acutting-edge tourism and community website, shelbyvilleillinois.net.
Shelbyville, IL -- (SBWIRE) -- 07/10/2012 -- Shelbyville Illinois has launched a tourism website aimed at improving awareness, promoting tourism and driving economic growth for the area.
The website is a hub of information on the assets of the central Illinois community with an interactive design comprising more than 80 pages of thoughtfully crafted marketing content on everything Shelbyville IL has to offer.
Shelbyvilleillinois.net is designed to serve the needs of the local community and tourists to the Shelbyville Illinois and the Lake Shelbyville area. It meets the community’s MAPPING goals of promoting tourism, creating business, generating interest in and revitalizing the downtown, enriching the schools, and increasing volunteerism. MAPPING is an economic planning initiative, which took place about a year ago in conjunction with community leaders and consultants from Western Illinois University to determine future goals of the community.
Brian Tucker, President of a global marketing and sales company SimplySell, with offices in Shelbyville and Chicago, had been approached by city officials and the newly dubbed MAPPING steering committee “Shelbyville Works!”, to create the website to showcase the city and surrounding Lake Shelbyville area. Since the community did not have an established web presence, SimplySell worked with the city officials to build a ground-up marketing strategy.
“The community wanted a website, and what we delivered was a dynamic marketing tool that helps fulfill the town's MAPPING goals now and in the future,” said Brian Tucker, also a member of the Shelbyville community.
Phase one of the strategy was putting Shelbyville in the social media space. YouTube, Facebook, and Twitter were the tools used to drive awareness of Shelbyville and to encourage potential visitors and the community to interact.
“From the minute we launched, the results were phenomenal. The YouTube videos generated an astounding 35,000 views in just 60 days,” said Mr. Tucker.
With people eager to learn more about Shelbyville and what it has to offer, the next phase was to implement the online aspects of the marketing strategy.
The result is a comprehensive website that offers a myriad of information in a user-friendly interactive design. Visitors can find everything they need to know and more under the tabs: Play, Stay, Shop, Eat, Live, Contact, and Blog.
Visitors can also join the mailing list to stay updated with upcoming events, news and receive exclusive coupons for Shelbyville businesses and services. To meet the needs of today’s increasingly mobile-savvy consumers visiting the Lake Shelbyville area, the website is also optimized for smartphones.
“We are excited about the opportunities the website provides and are already making plans for the next phase, which will include adding an in-depth history section about Shelbyville.”Tucker said.
To learn more about the central Illinois community of Shelbyville, please visit http://www.shelbyvilleillinois.net
Designed for visitors and locals alike, the website is a hub of information about Shelbyville, a thriving lake community that is home to Lake Shelbyville and Kaskaskia River in Illinois.
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