Having a top-page ad does not hurt either
San Francisco, CA -- (SBWIRE) -- 10/19/2012 -- The difference between first and second place when it comes to Search Marketing appears to be huge, according to research done by Compete.com.
The recent analysis shows “tens of millions” of consumer-generated search engine results from 2011’s final quarter highlights some important insight for online marketers. 85% of listings are organic, while 15% paid search listings. Over half of the results pages have ads, to the tune of 55%.
A whopping 53% of clicks on organic links go to the top result. Second place takes 15% of what is left. Third place on the list takes 9%, with fourth taking 6%.
“Since the vast majority of listings on a SERP [search engine results page] are organic, and the majority of clicks are on the first listing, it’s imperative that brands strategy including constantly monitoring results due to the ongoing evolution of search engine algorithms,” Compete analysts advise.
Paid listings tend to perform better at the top. The “top” not only means being above other ads, but even simply being on the top of the webpage.
The research shows that 51% of paid ads are displayed in the right-side bar, and only receive 13% of clicks. Top ads get more than double the ads clicks at 9% total. Thus, the top of the page seems to have some particular subconscious draw for traffic on general pages.
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