The SEO game has changed.
San Francisco, CA -- (SBWIRE) -- 06/27/2013 -- The SEO game has changed. And if you’ve been paying attention, you already know that. What’s important to understand now is how to evolve and keep up with this ever-changing technology.
There are many reasons for a loss in ranking - unauthentic backlinks or on-site issues just to name a few. These assumptions make sense and require a bit of introspection, which is helpful to determine if and when the problem is actually on your end.
However, if you are honest with yourself and do a bit of research, then you will probably realize that some of your backlinks aren’t as authentic as you originally thought. Or there are a few places on your site where you went a little overboard with meta tags or keywords. Sometimes it’s your fault.
But sometimes, it’s not.
What you do and incorporate on your website does not exclusively determine your page ranking. That is determined by a whole host of other factors including your market, competition, Google’s agenda and the end user. That’s why it’s important to acclimate yourself to the new environment and get into the new game.
Reorient your understanding of a win or a loss
When the game has changed, it can be difficult to understand what helps and what hurts. It’s important to spend time to figure out what drives traffic to your website and what does not.
Old metrics may not be as useful and your competition may have changed right under your nose. More diverse traffic sources may be a more important part of your strategy than before, and you might need to incorporate a wider scope of rankings.
Building brand reputation, industry authority and real backlinks improves your content and gives you a greater shot at winning customers. To do this, you must reorient your understanding of SEO and find out what works for your business.
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