Today we are investigating a new set of Social Media internet marketing tools proclaimed to be a solution to search engine troubles that internet marketers are facing world-wide
Brisbane, Queensland -- (SBWIRE) -- 09/02/2012 -- With everything that’s been going on in the SERPS this last year or so, 1000s of affiliate marketers are losing serious dollars per month online.
However, with all that has been written and said around the affiliate’s water cooler, the future is not as bleak as it may seem right now for marketers. New Internet marketing tools like Affiliate Homepage Pays are cutting the search engines out of the loop!
These comprehensive systems allow for easy branding and viral Internet marketing. Instead of trying to build a webpage that focuses on promoting a single product or service, these systems allow you to develop a brand with unlimited products, affiliate products that is; to your users / customers. This new approach cuts out the search engine and turns the affiliate marketer into a promoter on a massive scale.
Looking back through history though, Internet Marketing has always been a complicated and sometimes mysterious field of work. Since the early days of the Internet to its almost-total integration into our society, making money online has been a dream for many. It can be a way to make good money online but there is another side to the story. It’s not all beer and skittles out there. Few industries change as rapidly as that of online marketing. Let’s take a look at where we’ve been, where we’re going and the new solution for internet marketing in the world of online business.
The Internet’s marketing world has, in many ways, mirrored that of radio and television advertising fields. Radio and TV give away content for free. They make their money by selling advertising time to those selling related products. Years of evidence, research and profits show that this really works. From the early days of the World Wide Web, banner advertisements were a simple form of advertising that paid the website owner every time someone clicked on an ad.
Down the track we go and affiliate marketing took hold as the replacement for the “door-to-door salesman” role in the sales world. Instead of peddling products in person or through stores; bloggers, writers and web site owners created product reviews, knowledge bases and industry news with the intent of promoting related products. When someone purchases a product by following the link from one of these websites, the website owner gets a small commission from the sale. The affiliate marketer never even touches the merchandise. He’s paid just for the referral of the new client or product sale.
For a while, pay-per-click and affiliate marketing created an amazing opportunity for making money online. Unlike a television or radio network which relies on tons of technology to set up and maintain, affiliate marketing required little more than setting up a web page and signing up with an affiliate partner. Hosting companies made it easy to get a website up and running within minutes. Additionally, content management systems, like WordPress, lowered the technical bar for the novice. Almost anyone could set up a website and dive into the world of affiliate marketing.
However, social media is quickly changing all of this. Search engines are basically selling advertising too. They’re “product” is the most relevant search results that bring back what the searcher is really looking for. They serve this up with a healthy dose of advertisements that pays their bills and then some! However, oversaturation of affiliate marketing and sites developed only to serve up advertising has caused the big players in the search engine world to try to cut out the middleman. The middleman being the affiliate marketer.
Thanks to social media, they can afford to do it. Social media helps search engines gauge what’s really popular far better search engine optimization. Because search engine optimization had reached a point when it only required legwork, a bit of cash to climb to the top of the results page, search engines have reworked their algorithms to minimize affiliate marketing and adverting sites. This has destroyed 1000s of affiliate marketing sites that only relied on search engine optimization to secure their online presence.
Time will tell what the real and long term future now holds for online marketing, dealing with constant SERP changes. That’s a fact. For now though affiliate marketers have an opportunity to fight back in a huge way. Enterprising systems like the Affiliate HomePage Pays are making it easy to do what advertisers do best: bringing the products to the people.
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