SEO gurus and Internet marketing strategists are in a constant game of trial and error as what works today may not provide the same results the next time around.
Orlando, FL -- (SBWIRE) -- 09/20/2012 -- If there was one thing that could be pointed to as the ever present constant in SEO, it would have to be that the rules of the game seem to be continually changing. So what works today may not produce as well next year and then the following year something entirely new may come around to become the next hot new trend.
Then keeping up with the latest proven effective SEO techniques is made all the more difficult by the fact that there really is no rule book on the subject. So it's a constant game of hit and miss as SEO gurus and Internet marketing strategist collaborate to discover by trial and error what works and what doesn't.
At the same time though, to bring a little sanity to this quirky guessing game there are a few staid techniques that do-it-yourselfers who don't have the money to pay the experts are falling back on. Techniques that when applied properly have been shown to deliver results.
Website promotions by way of social networking sites have been growing in popularity, right along with the popularity of social networking. Setting up a page on a social networking site costs absolutely nothing, and once that is done it can be loaded up with reams of photos and information.
Submitting short keyword related articles to online article directories is yet another SEO booster that more do-it-yourselfers are discovering. Once again, it costs nothing to submit articles to popular article directories and it's also a great way to publicize information on relevant products and services.
More people are blogging today as well and blogs are a great resource for building direct and indirect links back to a site. A good blog takes time however, and for it to be effective in the search engines some knowledge of proper keyword placement in the written text is for sure a definite plus.
Blogs are also a great way to interact with other entrepreneurs in the online business community by way of guest posting. With guest posting, the blogger contacts another blog owner with a request to post on their blog, and then writes and submits articles, or it can work in the other direction just as well.
Through it all, the bottom line; is that with all the belt tightening that has gone on over the course of this last recession more business operators have discovered that with little money and even no money they can still maintain an effective search engine optimization program.
Dev8 is a full service search engine optimization firm based out of Orlando, Florida that services companies large and small in a full range of business genres.
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