Social media and mobile application makes it easy for the fans to connect with NFL teams
Redding, CA -- (SBWIRE) -- 09/24/2012 -- With a new development in the National Football League, fans will now have a chance to get quick and exclusive information about their favorite teams and players on their mobile phones. In an effort to connect with the fans and get them more involved in the game, NFL teams have recently turned towards social media and mobile applications.
According to the general manager of National Football League’s digital media group, Jeff Berman, the association has aligned an effective social media platform with social marketing organization, Buddy Media, for both individual teams and the league as a whole.
Every single NFL team has developed a mobile-optimized website, which will enable fans to have access to the latest and quick NFL news of their favorite team from their mobiles instantly. In order to ensure the best possible fan engagement, some NFL teams have also developed team-specific mobile applications which have made the interaction with fans straight forward.
The New England Patriots’ head of new media Fred Kirsch, who has developed iOS and Android applications with SessionM, said that their interaction with the fans has now improved greatly.
“Our biggest growth area in digital has been our app for iOS and Android. After talking with SessionM and discovering their solution for incentivizing and rewarding fans, we felt it was a way to take engagement to the next level. SessionM offers a truly valuable mobile experience that has [fans] returning again and again,” says Fred Kirsch, according to Forbes.com.
Similar to New England Patriots, many NFL teams are developing mobile applications in their own way to improve the interaction with the fans as much as possible.
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