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Los Angelas, CA -- (SBWIRE) -- 02/19/2013 -- Nokia Corporation (ADR) (NYSE:NOK) is significantly restoring its reputation among its customers since it unveiled its Lumia range of smartphones, according to latest research from UK-based research firm, YouGov.
The Finnish cell phone giant dominated the mobile phone market across the globe, until it reached 30 percent in 2009 and started falling. Its market share fell to as low as 6 percent at the end of the last year.
Nokia (NOK) lost its pride of place to Apple, Samsung and Blackberry, which launched different ranges of smartphone devices in the global market. On the other side, Nokia continued working on feature phones and neglected the smartphone segment that caused it to lose its position against its rivals.
Recent research by YouGov’s smartphone tracker (SMIX) demonstrates that Nokia considerably improved its level of consumer loyalty and advocacy at the end of 2012 with its Lumia smartphone series. Nokia’s Lumia devices include Lumia 920, 900 and 800 and all of them are running the Windows operating system.
Despite the fact that Apple topped the loyalty list with 80 percent of people saying that their next handset would be an Apple, between September and December last year the number of people saying that they would recommend Nokia also jumped to 45 percent, from just 13 percent.
During the same time period, the number of people saying that they would not purchase a Nokia phone also dropped to 33 percent, from 37 percent. The YouGov report indicated that Nokia’s user base to Lumia phones has led to a significant upturn in its consumer satisfaction rating.
The roll out of the Lumia running Windows Phone 8 and 7 in the run up to Christmas helped Nokia brand see the largest improvement in consumer loyalty among cell phone manufacturers.
Shares of Nokia Corporation (NYSE:NOK) are trading at $3.9799 and is -5.36% from its 50-day Moving Average price of $4.2052 and +20.98% from its 200-day Moving Average price of $3.2898. The average trading volume is 65406900 shares and its market capitalization is $14.769B.
What Are NOK’s Charts Signaling For Traders? Find Out Here
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