Only Two-Thirds of Young Adults Practicing Proper Sun Protection Reports TarpaFlex.com

San Francisco, CA -- (SBWIRE) -- 10/04/2012 -- A third of persons age 16-24 admit to “risky sun behavior”. This, according to a survey completed by Cancer Research UK’s Made in the Shade cAccording to the results, 35% plan to use sunbeds, tanning oils, and only apply sunscreen when ampaign.

they begin to feel a sunburn. Many in the percentile admit to allowing their skin to burn in hopes that it will turn brown. Others stated they had no intent to wear sunscreen at all.

A YouGov poll surveyed 2,124 UK adults spanning all ages has brought forth some worrying behavioral norms I regards to sun behavior.

More than 27% of young people say they spend a minimum of an hour in direct sunlight without protecting their skin. Another 20% of those polled only apply sunscreen when they begin to feel a burn occurring. This type of activity raises the risk for future skin problems, including melanoma, especially amongst those with fair skin.

The fair-skinned are at particular risk of sunburn when they spend a prolonged amount of time in the sun. The burn is a response of the body to the damage that occurs when there is too much UV affecting the skin. Those who have continual burns and expose themselves to consistent sunlight have an increased chance of cancer.

Cancer research UK’s made in the Shade campaign is looking to impress upon youth that being in the shade or at minimum avoiding sunburns is a ‘cool’ thing to do.

Yinka Ebo, Senior Health Information Officer at Cancer Research UK, comments:

“With all of the unpredictable weather we’re experiencing this summer it’s key that when the sun does shine, you don’t get caught out by sunburn. Some people may want to spend hours in the sun desperate to catch the rays when they do eventually appear, but this may come at a price. As well as the pain that getting sunburnt can cause, it’s also a sign that your skin has been damaged, which can lead to premature ageing and an increased risk of skin cancer.”

“We want people to see hanging out in the shade with their mates as THE place to be this summer. You can enjoy the sun safely without causing long-term damage to your skin.”

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