Conferences bridge the gap between the digital world and the real world
London, UK -- (SBWIRE) -- 01/13/2014 -- There is a new trend in the media business sphere. Media brands are increasingly using conferences as a way to better their awareness among customers. A new report by The New York Times discovered that media companies are using conferences to attract customers and boost profits, as well as bridge the digital and real world divide.
“Though digital is at the centre of our world, live is more popular than ever,” said Arianna Huffington, president of The Huffington Post Media Group. “The need to actually be live and connect with human beings and listen to people in the flesh seems to be the paradox of our age.”
The number of organisations staging live events isn't limited to media companies, however. As point out by Search Engine Journal, the digital marketing industry is staging live events to bring the digital and real world together.
For online retailers, conferences and live events are the perfect way to increase brand awareness and connect to customers. Social Media Today has noticed a change in the dimension of conferences in recent years, and in a piece published in late 2012, they noted that events are the perfect medium to exploit social media. This year, that connection is more powerful than ever.
Conferences are also the perfect place to test new technologies, as pointed out by Hypergrid Business with regard to Oculus Rift, a gadget that quite literally merges digital and physical worlds together.
"One take-away from this week’s experience was just how disruptive Rift experiences will soon be at future trade shows and conference exhibits." Jon Brouchoud, writer for Hypergrid said "It generates buzz, draws crowds around your booth, with people waiting in line just for the chance to look at your product or service."
With brands better understanding the impact a conference can have, it is only a matter of time before brands start to dream up new ways to reach their target customers at conferences.
Zoe West from PCCC, a conference venue in central London, said that brands are increasingly attempting to bridge the gap between the digital world and the real world. The internet has enabled brands to reach more customers than ever before, but at a cost - internet customers only have a connection with a checkout system, whereas in a retail environment, customers have a connection with human beings. She said that conferences allow brands to connect to physical customers, which is especially important for online retailers.
"Online brands and retailers have plenty of ways to reach their customers; social media, e-mail, newsletters; but consumers are increasingly shopping with brands that they can connect with on a more human level." Mrs West said, "Conferences achieve this. Even if an online retailer is multi-national, news coverage of these events puts a brand in the public eye. Thus, a conference creates that physical connection."
'About' section: Park Crescent Conference Centre (PCCC) is a popular conference venue in London and is located opposite Regents Park. It is ideally suited for conferences, exhibitions and training.
For more information, visit http://www.pccc.co.uk or telephone on 02076318306.
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