London City, London -- (SBWIRE) -- 02/18/2014 -- One of the biggest challenges a conference organiser faces is creating an experience that's valuable. If a conference is dull and drab, and lacking on information, it would be a safe bet that the reason for this is a lack of clear objectives.
According to Samantha Whitehorn of Associations Now, defining objectives is essential as it will dictate everything you plan and execute "Ask yourself what your conference’s objective is." says Whitehorn "Once that’s determined, it will dictate everything else you plan and execute."
For all types of conference, the planning stage is critical.
According to Ms West of PCCC, many conferences fail because of a lack of objective "The planning stage of any conference is crucial" says Ms West. "Without good planning that takes into account objectives, a conference will lack the integrity to truly captivate the audience. When a conference leaves attendees lacking information, it has failed."
The largest conference in the world, CeBIT in Hannover, Germany, is a success year on year due to its targeted exhibitor base and clear objectives. In 2011, CeBIT welcome 4,200 exhibitors and attracted more than 330,000 visitors. The objective of this conference is to showcase the latest consumer electronics and IT innovations. The CeBIT organisers work hard to follow this objective, so that every attendee finds it valuable.
"CeBIT is a clear example of a conference where objectives have been clearly defined" says [REPRESENTATIVE] "Even though this conference is huge, smaller conference organisers can learn a lot from the way in which it is planned."
NCHPE believes that a clear conference objective will trickle down to the attendee, enabling them to "Appreciate benefits, issues, challenges and concerns" with regard to the subject matter.
In the end, a clear objective of all conferences is to provide good content. In an article on Perceptive Software, this is discussed to full effect "Good session content not only gives inspiration for the present moment, but also provides takeaways that apply to your current business role or line-of-business. As VentureVillage.com writer Philipp von Roeder says, “Content is King” is the best rule of thumb for putting on a memorable event."
About Park Crescent Conference Centre
Park Crescent Conference Centre, also known as PCCC, is a great conference venue in central London, located opposite Regents Park. It is ideally suited for conferences, exhibitions and training.
For more information, visit http://www.pccc.co.uk or telephone on 02076318306.
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