Newtown Square, PA -- (SBWIRE) -- 02/27/2018 -- The core values and outlook of an agency and its agents, are the key to successfully marketing insurance.

While some agents come to the insurance industry with an aptitude for selling, this is not the case for everyone. Prospective agents need both strategic and interpersonal training. "Much of the training is directed at the agent for themselves," Clelland Green, RHU, CEO of benepath.net explains. "By that I mean the agent has to work just as hard on themselves to be able to succeed. That also means working harder on themselves than on the business at times."

Products do not sell themselves, rather the agent selling them has enormous influence on that potential transaction. Thus, to grow a successful insurance agency, agents need to also work on personal growth. It is all about attitude.

Without a doubt, people looking to buy insurance are looking for the best product, but it is not just about the product. Attitude is the primary foundation for an insurance agent to be successful in the business. An agency may have the best rated customer service and the best insurance policies on the market, but if an agent does not take the time to master personal development the insurance policies will not sell. However, if an agent has spent the time in personal development their approach to marketing and dealing with leads will result in sales.

"In other words, it is not just about systems, tools and training. It is about the core values, integrity and the personal attitude of the agent. No personality. No sales. No drive to win and achieve the best for others. No sales," said Green. The inner personal work done by an agent polishes the external work resulting in conversions and success.

An agent's personal development is important to succeed. The key to developing a thriving insurance agency is through the agent's ability to both master knowledge given by external training and the internal, personal training. To really be successful in the insurance industry, agents need to master both themselves and the sales process. The time taken and the investment in personal growth will lay a foundation for a strong and prosperous agency.