Either way, no matter how the community calls it, the vaping evangelists’ ultimate crusade is to spread the word about the good features of vaping. And if vaping is really what seems to be the key to breaking the bad habit in smoking tobacco, then the electronic cigarette industry must do what it takes to make vaping accessible.
Atlanta, GA -- (SBWIRE) -- 11/11/2015 -- In 2014, the Oxford Dictionary hailed the word 'vape' as the international word of the year, where it beats the word 'indyref', 'normcore', and 'contactless'. This announcement only reflects how vapes and mechanical MODs like the Yocan Exgo are rising in popularity as well as in scrutiny because of its purpose as a healthier alternative to smoking cigarettes and tobacco.
For the past few months, the number of users of vaporizers and mechanical MODs has dramatically increased because a lot of smokers wanted to improve their quality life from smoking cigarettes and tobacco to vaping. It can be denied that one of the reasons for the sudden change in heart and mind is due to the rising number of deaths in relation to smoking, where the cigarette and tobacco death cases have outnumbered alcohol, murder, heroin, car accidents and suicides.
And since the vapes are billing their selves as a safer way to wean off from smoking, and makes the controlled use of nicotine a safer drug compared to other substances that are frequently abused, the community of vapers have grown tremendously for a short period of time. In fact, the vaping community began to host vaping convention every year where a plethora of new vaporizers and mechanical MODs design are introduced.
However, despite the popularity of this alternative smoking tool, there's something that holds interested people from using these wonders – and that is the branding.
The branding of vaporizers has greatly affected the vapers, which are mostly men, as they have become the object of ridicule from the idea of being a self-proclaimed nice guy. This is apparent on the numerous memes circulating the internet that jabs the vape connoisseurs, in which if one is interested to vape, they just should not vape because they have to know more about it.
Another factor that affects the decision of some people to vape is the hypermasculine image that most vape marketers have established. This image is considered as a self-fulfilling prophecy that has the potential to lock vaping out of the mainstreams if the stigma will not be successfully overcome by the community.
Aside from that, the way how vaping is commercialized and advertised through flashy photography campaigns that feature semi-nude women and daggers as well as kraken and oak casks, have resulted to bringing bad reputation to the smoking tool - although its creation is specifically intended to disrupt the tobacco industry and to help people have a safer smoke.
In addition to this, the names given to the e-juices flavors of vaporizers sounds like the strains of marijuana which give a connotation that vaping is as bad as the weeds. And no wonder that the views of the community from the outside towards vaping and its accessories are negative.
Either way, no matter how the community calls it, the vaping evangelists' ultimate crusade is to spread the word about the good features of vaping. And if vaping is really what seems to be the key to breaking the bad habit in smoking tobacco, then the electronic cigarette industry must do what it takes to make vaping accessible.
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