Beverly Hills, CA -- (SBWIRE) -- 03/21/2013 -- According to a study published by American Society of Plastic Surgeons (ASPS) and reported on Time.com (go to: goo.gl/mAepU), the overall number of cosmetic procedures done by American rose in 2012 even though the number of surgical plastic surgeries fell by 2%. The rise in overall numbers was generated by a 6% increase in non-invasive and minimally invasive procedures. These procedures include dermal filler injections (such as Restylane and Juvéderm), Botulinum toxin injections (Botox and Dysport), microdermabrasion, and laser hair removal. Non-invasive and minimally-invasive procedures are typically performed in a physician’s office on an out-patient basis.
“The article mentions the ‘lipstick theory’,” says Dr. Simon Ourian, Medical Director of Epione Beverly Hills, “but I can’t say that I agree with the hypothesis that the increase in minimally-invasive procedures is due to patients simply wanting to reward themselves with something, anything, and they’re just choosing the lowest cost option. I believe that this increase is driven by improvements in the products, equipment, and techniques now available.”
In 2012 physicians are reported to have administered a record high 6.1 million Dysport and Botox treatments. Botox and Dysport is injected to improve the appearance of frown lines and facial wrinkles. Botox can also be administered to treat hyperhidrosis or excessive sweating in the armpits, hands, and feet.
The Time report references the “lipstick effect” a term coined by consumer psychologists. They believe that when the economy is down people forego large purchases but will allow themselves more affordable luxuries. Rather than spending money on expensive dress or bag, a consumer might purchase a lipstick. Rather than sign up for a tummy tuck and breast augmentation, a consumer may opt to have her lips puffed up, a significantly cheaper purchase.
Other theories advanced to explain the jump in minimally invasive procedures is that aging workers consider these treatments as investments in themselves and their careers. Studies indicate that employees considered handsome or pretty can expect to be compensated as much as 5 percent more than those with similar skills and jobs. Minimally-invasive procedures may be seen as a way for workers to maintain their current positions and compensation.
“This is the third year in a row we’ve seen increases in overall spending driven by minimally-invasive procedures,” concludes Dr. Ourian, “Given the ongoing improvement in products and techniques I mentioned earlier, I expect more of the same in 2013.”
Epione Beverly Hills has been a leader in minimally-invasive aesthetic medicine and laser technology. Products offered include Botox, Radiesse, Sculptra, Restylane, and Juvéderm. Procedures are available to treat or revers conditions such as wrinkles, stretch marks, varicose veins, cellulite, skin discoloration, acne and acne associated scars. More information about plastic surgery statistics for 2012 can be found on their website.
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