Recently published research from Euromonitor International, "Sports and Energy Drinks in Colombia", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 07/08/2013 --Sports and energy drinks saw strong innovation that brought energy drinks to a mass audience and was importantly responsible for the 12% volume growth in 2012. Vive 100, an energy drink from Quala, took a beverage that was consumed mainly by upper-middle and higher-income levels to low-income groups, or the base of the pyramid. Its low price dramatically lowered the average unit price of energy drinks by 22% in 2012. High volume sales of low-priced products is the key strategy of Quala and it...

Euromonitor International's Sports and Energy Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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