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Professional Audio Market in India Is Driven by Urbanization, Increase in Events and Festivals, Cable TV Digitization, FM Phase 3 Roll Out; Reveals New Report

In India professional audio market (pro audio) market challenges are Diverse and complex market, Price sensitivity, Grey Market, Lack of domain expertise, falling rupee value. Find more in this report.


Lewes, DE -- (SBWIRE) -- 06/06/2014 -- India is fast emerging as a key region in the world of professional audio (pro audio). In recent years many global brands have entered India market and set up operations including establishing direct presence or a robust nationwide distribution channel.

The media and entertainment (M&E) industry in India is one of the fastest growing in Asia. Despite weaker macroeconomic conditions, the M&E industry has proven to be resilient. The M&E industry is likely to witness a steady pace of growth and is expected to grow at CAGR of 15 to 18 percent. The Confederation of Indian Industry (CII) in an event last year has announced its target of USD 100 billion for the M&E industry. This is likely to push the demand for pro audio equipment in India.

Indian pro audio market opportunities are;
- Demand in Tier ll & lll cities
- Growing end-user industry
- Product innovation
- End-user awareness about latest technology

Indian pro audio market threats are;
- Stiff competition
- Duplicate products
- Heavy Taxation
- Lack of qualified professionals

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The key products and end-user segments are given below:-
>> Products segments: Amplifiers, Audio mixers and consoles, Headphones, Microphones, Speakers.
>> End User segments: Live sound, Installed sound, Broadcast & FM, Film & music.

Spanning over 60 pages, “Pro Audio Market in India” study aims to understand the overall market structure, key product and end-user segments, overall market size, key market and end-user trends, competitive landscape and captures channel stakeholder’s view on the current scenario and future market conditions.

The report covering the Executive Summary, Market Dynamics, Market Sizing, Competitive Intelligence, Market Share Analysis, End-user Analysis, Distribution Channel Analysis, Industry Activities. Company’s covers in this report are Allen & Heath, Ahuj, Audio Technica, Bosch, Bose, Harman, Sennheiser, Shure, Yamaha, QSC, Pioneer.

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