Colombo, Western -- (SBWIRE) -- 09/04/2012 -- Pyxle, a top ranking Software and Web Development Company based in Sri Lanka proved yet again their competency in Internet Marketing solutions when their Search Engine Optimization (SEO) project for Palagama Beach Resort, resulted in a traffic increase of 650% for the Hotel within just 5-6 months of optimization. This success was far above the desired objectives and targeted deadlines of the project.
Enthusiastic about this online expansion John Balmond – owner of Palagama Beach Resort said, “Our primary desire when contracting Pyxle was to get to the top in the Google web searches. The support we got from Pyxle to achieve this was amazing. We are very pleased with the web design, the development and search engine optimization solutions proposed and implemented by Pyxle which has significantly improved the web presence of Palagama Beach Resort”.
“A traffic increase of 650% in just 6 months after the Pyxle optimization surpassed all our expectations. I would like to thank the Pyxle team for their tremendous efforts to put us on the top of the targeted searches. They are very good in their optimization approaches and maintain the look and feel of the website without altering it,” Balmond concluded.
The Pyxle Internet Marketing solutions include Search Engine Optimization and marketing, Social Media Optimization (SMO), Online PR together with Online Research and Analytical Performance Reporting. Some of the key benefits enjoyed by the hotel through Pyxle’s comprehensive internet marketing solutions are an increase in online inquiries and sales, a higher hit rate from target countries, a boost in brand awareness, and above all a good return on investment.
According to Balmond, Pyxle has been quite transparent about the technical effort behind the solutions they offer. Together with optimizing the Palagama Resort website, Pyxle has been meticulously implementing other strategies, such as Social Media Engagement, that would improve the online popularity of this award winning boutique resort.
Presantha Jayamaha Managing Director of Pyxle commenting on this latest achievement said, “We are very happy about reaching the desired results much early than the expected time frame. Small boutique hotels are among the most sought after places in Sri Lanka. It is remarkable to note that the SEO work done has given Palagama the edge over other major hotels in the locality. Palagama Beach Resort obtained the top slot for all the targeted keywords and we are now working on securing these positions in the long run”.
Speaking further Presantha Jayamaha said, “This exercise just goes to show the effectiveness of Internet Marketing as in this example; a small hotel in Sri Lanka can attract and convince a prospective traveller in Europe to visit its hotel simply by marketing itself correctly online”.
Internet marketing is a broader mix of online marketing components, such as SEO, Social Media and Pay-Per-Click. It is essentially using the Internet to communicate a company's message about itself, its products, or its services online. It is one of the most economical and far reaching mediums of communication between a company and its clients.
Established in 2003, Pyxle is a regional leader in internet and web based application development. The company focuses on providing its clients the opportunity to harness the true power and potential of the internet. It serves a global clientele of over 400 industry leaders with solutions in website development, software applications, internet marketing and business intelligence. Visit www.pyxle.net for more details.
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