Reaction to Lance Armstrong's Confession Indicative of Pendulum's Move Into "We" Cycle

Calgary, AB -- (SBWIRE) -- 01/24/2013 -- Lance Armstrong’s interview with Oprah last week is being seen as little more than damage control on the part of the fallen cycling superstar as evidenced by media, pundits and the public. This no-slack mentality is part of the Pendulum progression, where heroes from the years of “Me,” are not only not given a free pass, but are taken to task.

“Heroes are dangerous things,” says Roy Williams. “Bigger than life, highly exaggerated, and always positioned in the most favorable light, a hero is a beautiful lie. Nothing is so devastating to our sense of well-being as a badly fallen hero.”

Pendulum is a tool that observes society at large, and the masses’ changing response to varied situations over a 40-year period. The current “We” era says that society rejects the idea of heroes in favor of more civic and community-minded sincerity and authenticity. Those who remain steadfastly individualistic, like Armstrong, are often torn down.

The Pendulum in Action program allows people to see how politics, business, sexuality and wealth, among other things, are renegotiated in an ongoing fashion, based on what values society deems acceptable.

“There is a pattern and it’s 40 years from one extreme to the other,” says Williams. “A complete cycle takes 80 years. Understanding the world a little better always gives you an advantage when communicating. This applies in your personal and professional life, with your family and your customers.”